About Us Profile Vice Chancellor Director Panjab University UBS Ludhiana Academic Program Admission Infrastructure Placements Co-ordinator Message Placement Cell Past Recruiters Placement Process Students Profile Marketing Finance Human Resource Student Statistics Campus Life Life at UBS Management Clubs News and Events Dr. Deepak Kapur takes charge as Director 09/03/2010 UBS Ldh. Students Shine 18/08/2010 69 Units donated at Blood Camp 31/08/2010 Address University Business School Panjab University Regional Centre, Civil Lines, Ludhiana, Punjab. India, Pin–141001   Academic Program UBS offers two year full-time program - Master of Business Administration (MBA). Students can specialize in any one of the following functional areas: Marketing Finance Human Resource Operations Small Business and Business Economics Programme objectives The UBS Academic experience is a unique blend of conceptual knowledge, corporate exposure, and interpersonal skills development giving students an edge in business performance. Knowledge Advantage Our progressive curriculum integrates contemporary and future trends in a business environment. Our programme focus lies in building proficiency in quantitative skills and in technology, along with core business concepts. The various approaches to learning include traditional classroom instructions, case studies, role-plays, simulations, videos and field trips. The emphasis is on self-study and collaboration. Corporate Exposure A unique feature of UBS’s programme is its emphasis on combining the academic programme with live industry experience. UBS partners with several companies, based on their core competencies to provide learning opportunities in the business world. Students of UBS carry out several live projects in various companies like IDFC Mutual funds, Godrej, Spencer Retail., Havells India etc. This is an opportunity for students to apply their newly acquired skills and familiarize themselves with the corporate environment. Course Structure We at UBS believe in creating opportunities for our students by providing the adequate means. The MBA program comprises of four semesters. The first two semesters consist of compulsory subjects providing an overview of all the fields of management. In the third semester students can opt for a specialization and select the respective elective subjects. The specializations offered are Marketing, Finance and Human Resources. At the end of second semester students undergo live summer project with reputed companies. During the fourth semester a Research Project is done by the students in the field of their specialization. Apart from academic education, the students are encouraged to participate in various events, National Seminars, Institutional Activities, Consultancy, Social Projects etc. for their holistic development. Our technology orientation and high inclination towards leadership and entrepreneurship development gives a unique edge to the students. Top SEMESTER I Title Name of the paper Marks MBA501 MBA502 MBA503 MBA504 MBA505 MBA506 MBA507 MBA508 Economics for Management Quantitative Methods and Management Techniques Accounting for Decision Making Organization Behaviour Management for Organisations Workshop on Computer Data Processing Seminar on Business Communications Seminar on Research Methodology 100 100 100 100 100 100 50 50 Total   700 Top SEMESTER II Title Name of the paper Marks MBA511 MBA512 MBA513 MBA514 MBA515 MBA516 MBA517 Corporate Macro Environment Human Resource Management and Industrial Relations Operations and Material Management Financial Management Marketing Management Management and Information Technology Viva Voce & Summer Training* 100 100 100 100 100 100 100 Total   700 The Viva Voce and Summer Training Presentation will be fifteen days after submitting the report. Note: 1. After 2nd Semester Examination all students will be required to undergo Summer Training for eight weeks in approved organization and submit a report there on 2. Summer Training Report will be submitted within two weeks of the commencement of 3rd Semester and viva-voce will be held thereafter within next two weeks. Top SEMESTER III Title Name of the paper Marks MBA601 1. Strategic Management 2. a) One of the following groups each with any four papers out of the papers listed group-wise b)Two papers from one of the remaining groups 100 400 200 Total   700 Top GROUP (A) : Marketing Management MBA602 MBA603 MBA604 MBA605 MBA606 Advertising and Consumer Behaviour Sales and Distribution Management Marketing Research and Product Management Industrial and Rural Marketing Marketing Strategies and Management Top GROUP (B) : Production and Technology Management MBA607 MBA608 MBA609 MBA610 MBA611 Advanced Operations Research Total Quality Management Technology Management Information Technology for Competitive Advantage Advanced Production Management Top GROUP (C) : Financial Management MBA612 MBA613 MBA614 MBA615 MBA616 Financial Engineering Management Control System Strategic Financial Management Strategic Cost Management Project Appraisal and Finance Top GROUP (D) : Human Resource Management MBA617 MBA618 MBA619 MBA620 MBA621 Organisation Development Manpower Planning and Performance Appraisal Negotiating Skills and Participative Decision Making Training and Development Labour Legislation Top GROUP (E) : Small Business and Business Economics MBA622 MBA623 MBA624 MBA625 MBA626 Small Business Management Entrepreneurial Development Government Business Interface Industrial Structure, Organisation and Policy-I Corporate Planning-I Top SEMESTER IV Title Name of the paper Marks MBA627 MBA648 1. Research Project 2. a) Group offered in third Semester with any three papers out of the papers listed group-wise. b)Two papers from remaining groups Viva Voce 100 300 200 100 Total   700 Top GROUP (A) : Marketing Management MBA628 MBA629 MBA630 MBA631 International Marketing Marketing of Services Logistics Management E-Marketing Top GROUP (B) : Production and Technology Management MBA632 MBA633 MBA634 MBA635 Computer Aided Design and Manufacturing Management Productivity Management Business Process Re-engineering Enterprise Resource Planning Top GROUP (C) : Financial Management MBA636 MBA637 MBA638 MBA639 Management of Financial Services Investment Management Corporate Tax Planning Financial Statement Analysis Top GROUP (D) : Human Resource Management MBA640 MBA641 MBA642 MBA643 Industrial Relations and Labour Policy Labour Economics Industrial Psychology and Sociology Management of Discipline and Disciplinary Proceedings Top GROUP (E) : Small Business and Business Economics MBA644 MBA645 MBA646 MBA647 Small Business Environment in India Corporate Planning-II Entrepreneurial Development and New Enterprises Management Industrial Structure Organisation and Policy-II Faculty A Team of devoted and expert faculty is involved in the grooming of academic and personality traits of the budding managers. faculty is putting in its best to make the budding managers capable of accepting and performing the future challenging tasks in the best possible manners. Research Panjab University has gained reputation over the years for the excellence both in academics and research field.We do believe that while academic programmes....